Yemi Shoyemi

What happens to red carpet looks after the AMVCAs?

The Africa Magic Viewers’ Choice Awards (AMVCA) is one of the biggest nights in African entertainment and fashion. Each year, the red carpet becomes a stage for bold statements, creative risk-taking, and unforgettable glamour.

Letters to Her

Dear YS woman,

In honor of IWD 2025, it is with great pleasure we extend this special invitation to have you join us for our very first International women’s day campaign “Letters to Her”. We’d love to celebrate that in a way that inspires women everywhere.

What Yemi Shoyemi Dress Are You Today?

Social media has been on a rampage creating moodboards and style trends for its perceived archetype of women. The TikToks often categorise women into five to seven microtrends— goth, coquette, preppy, earthy or siren.